Behance Instagram Pinterest Linkedin
Change Color or Text Size
webxd logo

Wholesale Warranties

HomeCase StudiesWholesale Warranties

How a Website Redesign Doubled Conversions for Wholesale Warranties

The redesigned website gave Wholesale Warranties a faster, more engaging, and more effective platform for attracting RV owners and converting them into qualified leads.

  • Website conversions doubled following launch
  • 40.6% increase in new website users
  • 48.6% increase in website engagement
  • Flexible WordPress platform for future content and integrations
Discuss a Project
Wholesale Warranties hero Watch video
INDUSTRY
RV Warranty Services
TIMELINE
April 2024- June 2024
ENGAGEMENT
Fixed-price website redesign and WordPress development project

Highlights

  • Wholesale Warranties needed to replace a website that had not been significantly updated in nearly a decade and no longer met modern expectations for speed, usability, accessibility, or conversion performance.
  • WebXd redesigned the website while preserving the recognition and trust Wholesale Warranties had built as a national RV warranty brand over more than 20 years.
  • We created a clearer, more modern experience that explains the value of RV warranty coverage and helps customers understand why Wholesale Warranties is a trusted provider.
  • The new website combined UX strategy, conversion-focused copy, SEO, accessibility, and performance optimization to better support both visitors and search engines.
  • We also integrated the website with Salesforce to ensure leads were captured accurately and routed into the company’s existing sales process.
  • Following the redesign, Wholesale Warranties recorded a 40.6% increase in new website users and a 48.6% increase in website engagement.
  • The project also helped double website conversions, turning the redesigned site into a stronger lead-generation platform for the business.
  • Wholesale Warranties gallery image 1
  • Wholesale Warranties gallery image 4
  • Wholesale Warranties gallery image 7
  • Wholesale Warranties gallery image 10
  • Wholesale Warranties gallery image 13
  • Wholesale Warranties gallery image 16
  • Wholesale Warranties gallery image 19
  • Wholesale Warranties gallery image 22
  • Wholesale Warranties gallery image 25
  • Wholesale Warranties gallery image 2
  • Wholesale Warranties gallery image 5
  • Wholesale Warranties gallery image 8
  • Wholesale Warranties gallery image 11
  • Wholesale Warranties gallery image 14
  • Wholesale Warranties gallery image 17
  • Wholesale Warranties gallery image 20
  • Wholesale Warranties gallery image 23
  • Wholesale Warranties gallery image 3
  • Wholesale Warranties gallery image 6
  • Wholesale Warranties gallery image 9
  • Wholesale Warranties gallery image 12
  • Wholesale Warranties gallery image 15
  • Wholesale Warranties gallery image 18
  • Wholesale Warranties gallery image 21
  • Wholesale Warranties gallery image 24

About Wholesale Warranties

Wholesale Warranties is a nationwide RV warranty provider that helps motorhome, travel trailer, and fifth-wheel owners protect themselves from costly mechanical repairs. With more than 20 years of experience, the company connects RV owners with personalized extended service contracts backed by highly rated insurance carriers and provides dedicated support throughout the claims process.

Services Performed

  • UX/UI design
  • Conversion optimization
  • Salesforce integration
Wholesale Warranties about media image 1
Wholesale Warranties about media image 2
Wholesale Warranties about media image 3
Wholesale Warranties client work 1

The Challenge

Wholesale Warranties needed a complete website overhaul to remain competitive and better support its national customer base.

  • Outdated website experience: The existing website had not been significantly updated in nearly 10 years and no longer reflected current expectations for design, usability, or performance.
  • Slow site speed: Poor performance created a frustrating experience for visitors and limited the website’s ability to support strong SEO and conversion rates.
  • Declining conversion effectiveness: The site did not guide visitors clearly enough from learning about RV warranty coverage to requesting a quote or speaking with the sales team.
  • Complex value proposition: Wholesale Warranties needed to explain how RV warranty coverage works, why it can save customers money, and what makes the company different from other providers.
  • Need to preserve brand recognition: A redesign had to modernize the website without losing the trust and recognition the company had built over more than 20 years.
  • Accessibility and usability concerns: The website needed to work better across devices and provide a more accessible experience for a wider range of users.
  • Lead capture requirements: The new site needed a reliable Salesforce integration so every inquiry could be captured and routed into the company’s sales process.
  • Need for a stronger SEO foundation: Wholesale Warranties required improved site structure, content, and technical performance to strengthen organic visibility and support long-term growth.

The Solution

WebXd redesigned Wholesale Warranties’ website to create a faster, clearer, and more conversion-focused experience while preserving the brand recognition the company had built over more than 20 years.

  • Modernized visual design: We refreshed the website with a cleaner, more current design that strengthened the brand without making it feel unfamiliar to existing customers.
  • Clearer customer journey: We reorganized the site around the questions RV owners ask most often, helping visitors understand coverage options, potential savings, and next steps more quickly.
  • Conversion-focused content: We rewrote and expanded key pages to explain the value of RV warranty coverage in plain language and make Wholesale Warranties’ differentiators easier to understand.
  • Improved calls to action: We added clearer, more strategic quote and contact opportunities throughout the site to guide visitors toward conversion.
  • Performance optimization: We improved page speed and technical performance to create a smoother experience and strengthen the website’s SEO foundation.
  • SEO-focused structure: We refined the site architecture, on-page content, metadata, and internal linking to support stronger organic visibility.
  • Accessibility-conscious development: We incorporated ADA and WCAG-informed best practices to improve usability across devices and for a wider range of visitors.
  • Salesforce integration: We connected the website to Wholesale Warranties’ Salesforce CRM so leads could be captured reliably and routed into the existing sales process.
  • Responsive WordPress build: We rebuilt the site in WordPress, giving the company a flexible platform that is easier to maintain and expand over time.
Wholesale Warranties client work 2

The Results

The redesigned website gave Wholesale Warranties a faster, more engaging, and more effective platform for attracting RV owners and converting them into qualified leads.

Conversions doubled

Following the launch, Wholesale Warranties doubled its website conversions, showing that the clearer user journeys, stronger messaging, and improved calls to action helped more visitors take the next step.

40.6% increase in new website users

The redesigned website attracted 40.6% more new users, helping Wholesale Warranties reach a larger audience of RV owners researching warranty protection.

48.6% increase in website engagement

Website engagement increased by 48.6%, indicating that visitors were spending more time exploring coverage information, resources, and quote opportunities.

A stronger foundation for future growth

The new WordPress platform gives the company a more flexible foundation for future content, SEO, integrations, and conversion improvements.

Doubled

website conversions following launch

40.6%

increase in new website users

48.6%

increase in website engagement

WordPress

a flexible platform for future content and integrations

What This Means for Your Business

If your website is several years old, it is almost certainly leaving conversions on the table, through slow speed, unclear messaging, or weak calls to action. A conversion-focused redesign fixes all three, and when you connect it to your CRM, every additional lead flows straight to your team. For a business like Wholesale Warranties, doubling conversions did not require doubling traffic. It required a site built to turn the visitors they already had into customers.

Discuss your Project

FAQs

By removing the friction that stops visitors from acting: slow load times, confusing navigation, unclear value, and weak calls to action. When you make the path from interest to inquiry faster and clearer, more of your existing traffic converts. Wholesale Warranties doubled conversions this way, without needing to double their traffic first.

A CRM integration makes sure every lead your website generates is captured accurately and routed into your sales process automatically. It prevents leads from being lost and lets your sales team follow up faster. For Wholesale Warranties, the Salesforce connection turned more conversions into more actionable opportunities.

Yes, and it is important to. We refreshed Wholesale Warranties' design to feel current while keeping the visual cues loyal customers already trusted. The goal is evolution, not a reset, so the brand feels modern but still familiar.

Wholesale Warranties' redesign ran from April to June 2024 on a fixed-price contract. Timelines depend on the number of pages, the depth of copywriting and conversion work, and any integrations, such as connecting to a CRM.

These Cases Might Also Interest You