WebXd developed a digital marketing strategy focused on two primary goals: generating more high-quality leads through conversion-focused website design and building long-term visibility through SEO, AEO, and GEO.

• Content and value proposition restructuring: We reorganized the website content and clarified SJA’s value proposition, creating a more focused and intuitive experience for visitors.
• Modern website design: Through carefully selected typography, vibrant colors, custom graphics, and responsive layouts, we created a polished design that better reflects SJA’s professional brand.
• Customized user journeys: We developed tailored user journeys for each target audience, using strategic messaging and calls to action to guide visitors from initial awareness to conversion.
• Conversion-focused lead magnets: We created custom resources designed to answer common owner questions, provide immediate value, and encourage prospective clients to connect with SJA.
• Content pruning and optimization: We reviewed SJA’s existing content library to identify outdated, overlapping, and underperforming pages. Valuable content was refreshed, consolidated, or redirected to strengthen the overall website.
• Comprehensive SEO, AEO, and GEO: We developed an ongoing strategy to improve SJA’s visibility across traditional search engines, including Google, Bing, and Yahoo, as well as AI platforms such as ChatGPT, Claude, Perplexity, and Microsoft Copilot.
• Strategic content and backlink development: We created search-focused content around the needs of Seattle-area rental property owners and supported it with a custom backlink strategy to strengthen authority and visibility.