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Singular Genomics

Using Story-Telling Web Design to Introduce a new Genomics Sequencer

The Challenge

Singular Genomics, a publicly-traded genetic sequencing company, was gearing up to launch their new groundbreaking product, the G4X sequencer. Differentiating the G4X from their existing G4 model was essential, making the branding, design, and marketing of the new product critical for its success. The G4X needed a modern, sleek, and tech-forward marketing strategy to generate excitement and buzz in the market.

The Project

Singular Genomics turned to WebXd for expert help in transforming their website to effectively showcase both the G4 and the new G4X sequencer. Our goal was to create a visually engaging and informative online presence that would highlight the unique features and advantages of both products. 

To bring their vision to life, we developed creative animations that told the compelling stories of the G4 and G4X. These animations were designed to make complex technology accessible and exciting.

We also gave the homepage a sleek and modern makeover that intertwined the advanced nature of both products. The new layout was optimized for a seamless user experience, making it easy for visitors to navigate between the G4 and G4X sections and quickly find information.

The Results

The result was a successful launch that not only distinguished the G4X from its predecessor but also set a new standard for product launches in the genetic sequencing industry. The modern, tech-forward marketing generated significant excitement and positioned Singular Genomics as a leader in innovation.

Are you ready for your success story?

Client Name

Singular Genomics


Latest Launch


Technical Services

User Experience Design
Creative Animation
WordPress Development 

Thoughtful Collaboration

Throughout the project, we worked closely with the Singular Genomics team, ensuring that every element of the website reflected their vision and branding goals. The result was a dynamic, visually stunning website that not only showcased both products effectively but also generated significant excitement, reinforcing Singular Genomics’ position as a leader in the genetic sequencing industry.