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3D Geno

HomeCase Studies3D Geno

A biotech website redesign that increased sessions by 382%

In the first five months post-launch, the website recorded:

  • 312% increase in new users
  • 382% increase in sessions
  • 70.3% engagement rate
  • 24.3% improvement in engagement rate
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INDUSTRY
Biotechnology
TIMELINE
2 months, April 2025 - June 2025
ENGAGEMENT
Fixed-price contract
WEBSITE
3dgeno.com

Highlights

  • 3D Genomics needed help modernizing an outdated website and clarifying their outdated, overly complex, and inconsistent website copy.
  • We modernized their website, creating a more engaging experience for their diverse target audience and refining their brand messaging strategy to more clearly and concisely represent their expertise and services
  • Within the first five months post-launch, the website recorded a 312% increase in new users, a 382% increase in sessions, a 70.3% engagement rate and a 24.3% improvement in engagement rate.
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About 3D Genomics

3D Genomics is a boutique contract research organization specializing in spatial and single-cell applications. Its team combines advanced technology with hands-on expertise to help researchers move complex multi-omics studies forward.

Services Performed

  • Website strategy
  • UX/UI design
  • Website development
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The Challenge

3D Genomics set out to rebrand and redesign their website to clarify their messaging and elevate their brand, all while expanding their online presence in the biotech industry.

  • Underrepresented brand identity: The old website failed to represent 3D Genomic’s high-end and boutique CRO services and failed to convey their service offerings clearly and effectively.
  • Outdated visuals: The design and visuals on the previous website failed to show the company’s processes, expertise, and innovations.
  • Complex messaging: The copy and content on their previous website was fragmented, inconsistent, and overly technical.

The Solution

WebXd redesigned their website and focused on effective messaging and building a cohesive identity built for clarity, trust, and scale.

  • A design that embodies technology-forward: The new website features refined visual language, modern UI/UX, and technology-forward elements to show the client is modern and tech-forward.
  • Design-centric storytelling: We created images and graphics that showed their process, expertise, and technology.
  • Value proposition copy: Using company brochures and documents, we simplified the website copy to be clear and easy to understand, thus clarifying their value proposition.
  • Conversion-Focused Navigation: “Let’s Talk” CTAs were placed across all key content paths. The structure supports both direct buyer inquiries and referrals with minimal friction.
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The Results

In the first five months after the 2025 launch, the website recorded:

  • 312% increase in new users
  • 382% increase in sessions
  • 70.3% engagement rate
  • 24.3% improvement in engagement rate

312%

increase in new users

382%

increase in sessions

70.3%

engagement rate

24.3%

improvement in engagement rate

What This Means for Your Business

3D Genomics did not run an ad campaign or an SEO overhaul during this period. The growth came from a better website. When your messaging is clear, your design builds trust, and your calls to action are easy to find, more of your existing traffic converts. That is the highest-leverage fix most B2B companies can make.

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FAQs

Two months from kickoff to launch, delivered on a fixed-price contract. Most WebXd redesigns of this scope take 8 to 12 weeks.

Yes. Clearer messaging, better site structure, and a stronger user experience improve how both people and search engines understand your site. 3D Genomics saw a 382% increase in sessions without a dedicated SEO engagement. That said, pairing a redesign with ongoing SEO compounds the results.

Three things: messaging that explains complex science in plain language, visuals that demonstrate your process and expertise, and clear calls to action on every key page. Your website should build trust with scientists and decision-makers at the same time.

We benchmark Google Analytics data before launch, then compare users, sessions, and engagement rate over the following months. For 3D Genomics, we tracked the first five months post-launch against the previous period.

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