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Athenium

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A Design-Forward Website That Increased Organic Traffic by 118%

The redesigned website gave Athenium Analytics a stronger digital presence and a more flexible platform for communicating its software and expertise.

  • 118% increase in organic traffic
  • 272% increase in organic impressions
  • Routine content updates managed internally
  • Completed ahead of schedule and under budget
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INDUSTRY
Insurance Technology
TIMELINE
February 2021 - May 2021
ENGAGEMENT
Fixed-price website redesign and WordPress development project

Highlights

  • Athenium Analytics needed to replace an outdated website that no longer reflected its brand, software products, or depth of expertise.
  • WebXd restructured, redesigned, and rebuilt the website in WordPress, creating a more polished and intuitive digital experience.
  • We developed clearer content paths that helped visitors explore Athenium’s software, understand its value, and find relevant information more easily.
  • The new website included third-party integrations and a flexible page-building system that supported the company’s future digital growth.
  • We gave Athenium’s internal team a more user-friendly backend so staff could manage routine content updates without relying on a developer.
  • The project was completed ahead of schedule and under budget through a collaborative process with structured checkpoints and approvals.
  • Following the redesign, the website recorded a 118% increase in organic traffic and a 272% increase in organic impressions.
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About Athenium Analytics

Athenium Analytics is a software and data analytics company that develops solutions for organizations managing complex risk, claims, and operational decisions. Its technology helps clients turn large volumes of data into clearer insights, more efficient workflows, and better business outcomes.

Services Performed

  • UX/UI design
  • SEO
  • WordPress development
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Athenium client work 1

The Challenge

Athenium Analytics needed a modern website that could clearly present its software products, strengthen its brand, and support the company’s continued growth.

  • Outdated website design: The previous website no longer reflected Athenium’s visual identity or the sophistication of its software.
  • Difficult internal management: The existing backend was not intuitive for staff, making routine updates more difficult and time-consuming.
  • Unclear product presentation: Visitors needed a more straightforward way to understand Athenium’s software, capabilities, and value.
  • Limited content organization: The site structure did not make the full breadth of the company’s expertise easy to explore.
  • Need for third-party integrations: Athenium required a platform that could connect with external tools and support future business functionality.
  • Weak organic visibility: The website needed a stronger technical and content foundation to improve performance in organic search.
  • Need for long-term flexibility: The company required a scalable platform that its team could continue updating as products, content, and priorities evolved.

The Solution

WebXd redesigned Athenium Analytics’ website to create a more polished, informative, and manageable digital platform.

  • Restructured website architecture: We reorganized the site so visitors could more easily explore Athenium’s software products, expertise, and company information.
  • Design-forward user experience: We created a modern visual system that aligned with Athenium’s brand and gave the website a more professional, technology-focused appearance.
  • Clearer software presentation: We developed page layouts and content structures that made complex products easier to understand and compare.
  • Flexible WordPress development: We rebuilt the website in WordPress using an easy-to-use page builder, giving the internal team more control over everyday updates.
  • Custom third-party integrations: We implemented the integrations needed to support Athenium’s digital operations and future business growth.
  • SEO-focused implementation: We improved the website’s structure, metadata, content organization, and technical foundation to support greater organic visibility.
  • Responsive and accessible development: We tested the site across devices and browsers and incorporated accessibility-conscious design and development practices.
  • Collaborative project management: Our structured checkpoint process kept Athenium involved throughout design and development, helping the project stay aligned, efficient, and within budget.
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The Results

The redesigned website gave Athenium Analytics a stronger digital presence and a more flexible platform for communicating its software and expertise.

118% increase in organic traffic

Following the redesign, organic website traffic increased by 118%, bringing more search users to Athenium’s content and product pages.

272% increase in organic impressions

Organic search impressions increased by 272%, significantly expanding the company’s visibility in search results.

Easier internal website management

The WordPress page-building system gave Athenium’s team greater control over routine edits and content updates, reducing its reliance on outside developers.

Clearer presentation of the company’s software

The redesigned structure and page layouts made it easier for visitors to understand Athenium’s products, value, and areas of expertise.

Completed early and under budget

Through consistent collaboration and structured project checkpoints, WebXd completed the website ahead of schedule and below the approved budget.

Together, these results show how a design-forward website can improve both internal efficiency and external visibility.

118%

increase in organic traffic

272%

increase in organic impressions

Team control

routine content updates managed internally

Delivery

completed ahead of schedule and under budget

What This Means for Your Business

For a software or data company, your website is a proxy for your product. If it looks dated or buries what you do, prospects draw conclusions before they ever see a demo. A design-forward redesign built on a strong SEO foundation fixes both problems: it presents your software with the polish it deserves and helps more of the right people find it in search. And when the platform is easy for your team to manage, keeping it current stops being a bottleneck. Better visibility and less friction, from one project.

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FAQs

A redesign built on a strong technical and content foundation, with improved structure, metadata, and organization, helps search engines understand and rank your pages better. For Athenium, that work produced a 118% increase in organic traffic and a 272% increase in impressions. Results depend on the starting point.

Prospects judge your product partly by your website. A dated site can make sophisticated software seem less credible, while a polished, design-forward experience signals quality and builds trust before a demo ever happens.

Yes. We build on WordPress with an intuitive page builder so your staff can handle routine content updates without a developer. Athenium's team gained much greater control over everyday edits after the rebuild.

Yes, with a structured process. Athenium's redesign was completed ahead of schedule and under budget, thanks to consistent collaboration and clear checkpoints that kept the project aligned from start to finish.

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