Behance Instagram Pinterest Linkedin
Change Color or Text Size
webxd logo

Aesthetica Med Spa

HomeCase StudiesAesthetica Med Spa

Increased new patients by 80% after website facelift and SEO/AEO campaign

The website redesign and local search campaign helped Aesthetica turn its refreshed brand into measurable business growth.

  • 80% increase in new patients after launch
  • 57% year-over-year increase in total appointments
  • 130% year-over-year increase in new-client appointments
  • 40% year-over-year increase in returning-client appointments
Discuss a Project
Aesthetica Med Spa hero
INDUSTRY
Medical Aesthetics
TIMELINE
August 2025 to September 2025
ENGAGEMENT
Fixed-price website redesign and brand facelift

Highlights

  • Aesthetica Medical Spa’s previous website had limited content, an outdated service list, and no dedicated landing pages for many of their treatments. They needed a major content expansion to accurately reflect its full range of products and services.
  • Aesthetica had recently refreshed its physical space and marketing materials and needed its online presence to reflect the updated brand. WebXd carried that new visual direction into the website while preserving the existing logo and overall brand recognition.
  • We reorganized the website content and created dedicated service pages using current SEO, AEO, and GEO best practices.
  • We also strengthened Aesthetica’s local search presence by optimizing its Google Business Profile and supporting an organic local search campaign.
  • Following the launch of the redesigned website, Aesthetica Medical Spa recorded an 80% increase in new patients.
  • Aesthetica Med Spa gallery image 1
  • Aesthetica Med Spa gallery image 5
  • Aesthetica Med Spa gallery image 9
  • Aesthetica Med Spa gallery image 13
  • Aesthetica Med Spa gallery image 17
  • Aesthetica Med Spa gallery image 21
  • Aesthetica Med Spa gallery image 25
  • Aesthetica Med Spa gallery image 2
  • Aesthetica Med Spa gallery image 6
  • Aesthetica Med Spa gallery image 10
  • Aesthetica Med Spa gallery image 14
  • Aesthetica Med Spa gallery image 18
  • Aesthetica Med Spa gallery image 22
  • Aesthetica Med Spa gallery image 3
  • Aesthetica Med Spa gallery image 7
  • Aesthetica Med Spa gallery image 11
  • Aesthetica Med Spa gallery image 15
  • Aesthetica Med Spa gallery image 19
  • Aesthetica Med Spa gallery image 23
  • Aesthetica Med Spa gallery image 4
  • Aesthetica Med Spa gallery image 8
  • Aesthetica Med Spa gallery image 12
  • Aesthetica Med Spa gallery image 16
  • Aesthetica Med Spa gallery image 20
  • Aesthetica Med Spa gallery image 24

About Aesthetica Medical Spa

Aesthetica Medical Spa is a San Diego medical spa offering advanced aesthetic treatments, injectables, body contouring, skin rejuvenation, and personalized cosmetic care. Its team combines medical expertise with a patient-focused approach to help clients achieve natural-looking results in a welcoming, modern environment.

Services Performed

  • Brand refinement
  • UX/UI design
  • Conversion optimization
Aesthetica Med Spa about media image 1
Aesthetica Med Spa about media image 2
Aesthetica Med Spa about media image 3
Aesthetica Med Spa client work 1

The Challenge

Aesthetica Medical Spa had recently refreshed its physical space and marketing materials, but its website no longer reflected the brand clients experienced in person.

The previous website also had limited content, an outdated service list, and no dedicated landing pages for many treatments. This made it harder for prospective patients to understand the full range of services, compare treatment options, and find relevant information through search.

  • A disconnect between the online and offline brand: Aesthetica’s updated office and marketing materials introduced a more modern visual direction, but the website still used older patterns, colors, and design elements.
  • Outdated and incomplete service content: The website did not accurately represent Aesthetica’s growing catalog of treatments, products, and technologies.
  • No dedicated treatment pages: Many services lacked individual landing pages, limiting the amount of information available to patients and reducing opportunities to rank for treatment-specific searches.
  • Weak local search visibility: The website and Google Business Profile needed stronger alignment to help more local patients discover Aesthetica.
  • Limited E-E-A-T signals: Because the website discussed medical and aesthetic treatments, it needed stronger signals of experience, expertise, authoritativeness, and trust. The existing site did not do enough to highlight provider credentials, clinical expertise, treatment transparency, and other trust-building information important for both prospective patients and search engines.

The Solution

WebXd redesigned Aesthetica Medical Spa’s website to align its online presence with its refreshed brand, expand its treatment content, and build a stronger foundation for search visibility and patient trust.

  • Digital brand alignment: We carried Aesthetica’s updated in-office and print branding into the website, creating a more modern, cohesive visual experience while preserving the existing logo and brand recognition.
  • Expanded treatment content: We reorganized and significantly expanded the website to reflect Aesthetica’s full range of treatments, products, and technologies.
  • Dedicated service landing pages: We created individual pages for key services, giving prospective patients clearer information about treatment benefits, concerns addressed, what to expect, and next steps.
  • Stronger E-E-A-T signals: We added more visible trust-building content, including provider credentials, clinical expertise, treatment details, educational resources, and clearer information about the team’s experience.
  • SEO, AEO, and GEO optimization: We structured and optimized the new content using modern search and AI visibility best practices so the website could better answer patient questions and compete for relevant treatment searches.
  • Local search optimization: We improved Aesthetica’s Google Business Profile and aligned its services and business information with the website to strengthen local visibility.
  • Improved content structure and navigation: We created a clearer information architecture that made it easier for visitors to browse treatments, understand their options, and find the most relevant service pages.
Aesthetica Med Spa client work 2

The Results

The website redesign and local search campaign helped Aesthetica turn its refreshed brand into measurable business growth.

80% increase in new patients

Following the launch of the redesigned website, Aesthetica Medical Spa recorded an 80% increase in new patients.

Continued appointment growth

Monthly appointments increased from approximately 220 in August 2025 to 344 in June 2026, an increase of about 56%.

Stronger year-over-year performance

Aesthetica’s appointment data showed:

  • 57% increase in total appointments
  • 130% increase in new-client appointments
  • 40% increase in returning-client appointments

These results show sustained growth in both patient acquisition and repeat business after the brand and website refresh.

80%

increase in new patients after launch

57%

year-over-year increase in total appointments

130%

year-over-year increase in new-client appointments

40%

year-over-year increase in returning-client appointments

What This Means for Your Practice

For many medical spas, the website and Google Business Profile shape a prospective patient’s first impression. When either feels outdated, omits key treatments, or lacks clear trust signals, patients may choose a competitor that appears more established.

A brand-aligned website redesign supported by strong local SEO helps solve both problems. It builds confidence in your practice and makes it easier for the right local patients to find you. For aesthetic practices, that combination can be one of the most valuable investments in long-term growth.

Discuss your Project

FAQs

A redesign that matches your brand, clearly presents every treatment, and builds trust makes prospective patients more confident booking. Paired with local SEO, it also helps more nearby patients find you in the first place. Aesthetica reported an 80% increase in new patients after their redesign and local search work. Results vary by practice.

Most patients search for aesthetic providers near them, so local search is where the decision often starts. Aligning your website with an optimized Google Business Profile helps you appear when nearby patients search for treatments you offer, which drives more qualified bookings.

E-E-A-T stands for experience, expertise, authoritativeness, and trust. For medical and aesthetic sites, search engines look closely at these signals, and so do patients. Highlighting provider credentials, clinical expertise, and clear treatment information builds confidence and supports better search visibility.

Aesthetica's brand-aligned redesign was completed in about two months on a fixed-price contract. Timelines depend on the number of treatment pages and the depth of content, but most med spa redesigns of this scope take 8 to 12 weeks.

These Cases Might Also Interest You