HomeCase StudiesCS Genetics
1815% More Website Views After Website Redesign
In the first three months after the July 8, 2025 launch, the website recorded:
- 500% increase in new and active users
- 1,815% increase in page views
- 400% increase in website sessions
- 165% increase in average engagement time per session
INDUSTRY
Biotechnology
TIMELINE
2 months, May 2025 - July 2025
ENGAGEMENT
Fixed-price website redesign
Highlights
- CS Genetics, a leading genomics biotechnology company, needed a modern website that aligned with its rebrand and supported the launch of its new product line.
- WebXd improved the user experience through storytelling-driven design and conversion optimization, helping communicate the brand’s value proposition, introduce its products, and capture leads more effectively.
- In the first three months after the July 2025 launch, the website recorded a 1,815% increase in views, a 500% increase in new and active users, and a 400% increase in sessions.
About CS Genetics
CS Genetics develops instrument-free single-cell genomics technology powered by Kinetic Confinement. Its solutions make single-cell RNA sequencing faster, more accessible, and easier to scale using standard laboratory tools.
Services Performed
- Website strategy
- UX/UI design
- Conversion optimization
The Challenge
CS Genetics needed a modern, conversion-focused website that reflected its rebrand, updated value proposition, and new product line.
- Outdated product information: The existing website featured outdated products and services, making it more difficult for visitors to understand the company’s current offerings and convert into potential customers.
- Inconsistent mobile experience: The website was not fully responsive. Important elements, including calls to action, product imagery, and contact forms, were not optimized for smaller screens or touch interaction.
- Overly technical content: Dense, jargon-heavy copy made it difficult for non-specialist audiences to understand the technology, even when the products were relevant to their needs.
- Weak lead capture: Limited conversion optimization and technical constraints made it harder for the website to capture and convert interested visitors.
The Solution
WebXd delivered an optimized website focused on mobile performance, storytelling-driven design, and conversion optimization. The result was a more seamless brand experience tailored to the needs of CS Genetics’ users.
- Refined visual identity: We created a clean, modern design aligned with CS Genetics’ rebrand and its focus on scientific credibility and innovation.
- Storytelling-driven design: We translated complex genomics technology into a clear, narrative-led experience that guides visitors from initial discovery to conversion.
- Animation and micro-interactions: We added purposeful animations and subtle interactions to improve clarity, engagement, and flow throughout the website.
- Conversion optimization and lead capture: Strategic calls to action, simplified forms, and user-focused layouts helped turn increased traffic into stronger lead-generation opportunities.
- Responsive design: We optimized the website across desktop, tablet, and mobile devices so visitors could easily explore products, understand the technology, and contact the company from any screen size.
The Results
In the first three months after the July 8, 2025 launch, the website recorded:
- 500% increase in new and active users
- 1,815% increase in page views
- 400% increase in website sessions
- 165% increase in average engagement time per session
500%
increase in new and active users
1,815%
increase in page views
400%
increase in website sessions
165%
increase in average engagement time per session
What This Means for Your Business
A rebrand or product launch is only as strong as the website that carries it. If your site is not mobile-ready, your message is buried in jargon, or your forms make people work, you lose leads you already paid to attract. CS Genetics fixed all three at once, and the growth followed. For most biotech and B2B companies, a conversion-focused redesign is the highest-leverage move available.
FAQs
How long did the genomics website redesign take?
Two months from kickoff to launch, delivered on a fixed-price contract. Most WebXd redesigns of this scope take 8 to 12 weeks.
Why does mobile responsiveness matter for a biotech website?
More than half of web traffic is mobile, and decision-makers research on their phones. If your calls to action, images, and forms are not optimized for touch, you lose engagement and leads before a visitor ever reaches your team.
Can a website redesign really increase page views by 1,815%?
Yes, when the old site had significant technical and structural limits. A clearer structure, better mobile performance, and stronger internal navigation help both people and search engines move through the site, which multiplies page views. Results vary by starting point.
How do you turn website traffic into leads?
Through conversion rate optimization: strategic calls to action, simplified forms, clear messaging, and layouts designed around what the visitor needs to do next. Traffic growth only pays off when the site is built to convert it.
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