Are you thinking of adding an edge to your website? When done right, website animations can enhance the user experience by making your website more engaging and intuitive. Similar to storytelling, website animations can showcase your brand’s narrative. In this article, we have put together our favorite website animation examples to help you find the perfect balance between creative flair and elegant site performance to elevate your brand.
Our collection of website animation examples includes everything from scroll-based and text animations to custom-coded animations and more. Each one of these website animation examples showcases how well-executed animations can enhance your website without slowing things down or giving off a “clunky” feel. This collection of website animation examples is our ultimate favorite because it showcases seamless navigation, smooth transitions, and responsive design. At the same time, these website animation examples are intuitive. As you explore this list, take note of how some animations can reduce cognitive load and make it easy for users to find what they need when they visit your website!
AmpSortation
Website: https://ampsortation.com/
AmpSortation is revolutionizing the waste and recycling industry with AI-powered solutions that eliminate the need for bulky industrial equipment and reduce operating costs. AMP’s mission is to modernize and scale recycling infrastructure, enhancing the economic and environmental outcomes of waste management. The AmpSortation website uses several technologies to create engaging animations. The GreenSock Animation Platform (GSAP) powers the site’s scroll-based animations, creating smooth transitions and captivating effects. This precise control over timing and behavior makes navigating their website intuitive and visually pleasing, with elements like text sliding in from the sides and images fading in and out. React Three Fiber, a React renderer for Three.js, powers the website’s 3D animations, making them interactive and responsive. It simplifies integrating Three.js with React, allowing for the creation of reusable components that react to user input and participate in the render loop. This results in an immersive experience with 3D elements that rotate or zoom based on your input.
A key feature on the AmpSortation website is the yellow label animation, positioned with ‘position: absolute’ and moving dynamically as you continue to scroll. This serves as a visual cue that directs your attention and improves how you interact with it. To provide a smooth and effective process, this website was developed using Netlify for deployment and Prismic for content management. One of the best instances of website animation is AmpSortation’s, which exemplifies how cutting-edge technologies can produce an engaging user experience.
Apple
Website: https://www.apple.com/airpods-4/
Apple has reinvented personal audio with the revolutionary AirPods 4th Generation. The modern website animation example shown here enhances your user experience in an interactive and captivating way. This example uses a combination of interactive 3D portions and SVG animations to create a visually stunning experience. The website’s internal library handles scroll-based animations. This feature enhances the user experience by making it more interactive and engaging as you scroll through the content. The text on the website is designed to gradually appear as images slide into view. The various parts of the website flow smoothly, resulting in a seamless and captivating experience. Three.js is a software tool that allows us to create detailed and captivating 3D models. Here, it is used to make Airpods appear more realistic and engaging as you scroll through the page. This interactive feature lets you view AirPods from different perspectives and give you a more comprehensive view. SVG animations are created using Lottie, a tool that provides high-quality graphics in a lightweight format so that they not only look visually appealing but also provide valuable information.
By combining an internal animation library of Three.js and Lottie, this Apple website animation example raises the bar. The internal library ensures that scroll-based animations remain smooth and clean. At the same time, Three.js enables detailed and interactive 3D models. This integration sets a high standard for website animation, delivering a seamless and immersive experience that will impress and inspire confidence in potential buyers.
Stripe
Website: https://stripesessions.com/
Stripe, a leader in the financial technology industry, offers online payment processing and financial management solutions. Stripe Sessions 2024, their annual conference, focuses on new product features and advances in the internet economy. The Stripe Sessions 2024 website is a wonderful animation example, using advanced animations to improve user engagement. React Three Fiber (a React renderer for Three.js) creates a visually appealing background effect. This white background has a header text overlay, and brilliant, purple, iridescent wavy blocks move dynamically behind it. This effect creates depth and movement, making the site more visually appealing.
Another animation feature lets users interact with text boxes that appear sequentially. As users scroll, fresh text boxes stack in front of the previous ones while keeping the headers of the previous boxes visible. This section demonstrates how advanced layout effects can be accomplished without using external animation frameworks, using only CSS and position sticky.
React Three Fiber is an amazing tool for building 3D visuals with React. It integrates seamlessly with Three.js and uses React’s straightforward coding style to create detailed 3D scenes. Thanks to React’s efficient task management, React Three Fiber performs better on larger projects and is always updated with the latest features. The Stripe Sessions 2024 website combines pure CSS for interactive layouts and React Three Fiber for 3D effects. This blend of technologies demonstrates how complex animations can make a website more engaging and lively. The site was created using Contentful for content management, ensuring a seamless and efficient workflow.
Boost
Website: https://takeboost.com/
Boost is a company dedicated to enhancing health with its immunity-boosting vitamins. This company’s site is an excellent website animation example that increase user engagement. GSAP powers the scroll-based animations, while smooth-scrollbar offers a smooth scrolling experience.
As you scroll through the site, a vitamin pill bottle gracefully slides into the center of the screen. Meanwhile, the background text and graphics move upward, creating a captivating visual effect as the bottle remains centered. At the same time, the bottle rotates, resulting in a dynamic and fascinating experience. The smooth-scrollbar plugin enhances your scrolling experience by making it smooth and responsive, ensuring that you stay engaged and satisfied. Smooth Scrollbar is a tool created using JavaScript that enables you to customize and enhance the performance of scrollbars on various web browsers. Translate3d is then used to create momentum-based scrolling in modern browsers. The plugin system is designed to be flexible, allowing for easy customization of the scrollbar to meet your specific requirements. This allows your website to have scrolling action that is not only smooth and responsive but also visually appealing and highly customizable.
The Boost website is built using Next.js, which is a modern and efficient web development framework. The application includes advanced animations and interactive features that improve the overall user experience. Boost’s commitment to quality and user satisfaction is reflected in their attention to detail, which not only enhances visual appeal but also keeps visitors engaged and satisfied.
GrowTech Solutions
Website: https://www.growtech.solutions/
GrowTech Solutions is a leader in the horticulture industry, providing advanced solutions like aeroponic cultivation systems and durable signage. Their engaging website uses GSAP and Webflow scroll actions to make sure that animations are synchronized with your scrolling progress. This allows for effects like parallax and precise reveal animations. As you scroll, you see a banner with a header moving upwards and an image of a growing system gradually appears, transitioning from an angled view to a straight-on view. This animation is made by using a series of images stored as a JSON file. Lottie then uses these images to create an SVG element, resulting in a seamless and captivating effect. This feature enables the smooth integration of high-quality animations without causing significant performance issues. In a different example, there is an animation of an object on the right and text boxes on the left. As you scroll, each text box lights up one at a time, describing different parts of the product while the related animation parts come into view. GSAP is used for these word animations, which make the experience both smooth and educational.
In other sections, descriptions remain mostly static on the left while images on the right change as you keep scrolling. Once the last image passes, both sides scroll together. These sections, built with GSAP, demonstrate high-performance animations. The GrowTech Solutions website, built with Webflow, is an excellent website animation example, showcasing how advanced animations can create a dynamic and engaging user experience.
Nuro
Website: https://www.nuro.ai/
Nuro, a leader in autonomous delivery vehicles, features an engaging animation on their website that showcases their cutting-edge technology. As users scroll through the site, they encounter a series of dynamic visuals illustrating Nuro’s innovative delivery solutions. The section begins with an image animated using GSAP, capturing your attention with smooth transitions and visually appealing effects. As you keep scrolling, you experience a detailed animation sequence of Nuro’s autonomous delivery car. This car animation employs an image sequence technique, playing a series of high-resolution images to create a smooth and realistic portrayal of the vehicle in action. Nuro uses GSAP for the scroll-based animations and Lenis for smooth scrolling. GSAP is renowned for its performance and versatility in creating complex animations, making it perfect for the dynamic effects on Nuro’s website. Lenis enhances the experience by providing seamless scrolling, ensuring the animations flow effortlessly as users navigate the page.
The Nuro website, including its animations, is built with Nuxt.js and hosted on Netlify. Nuxt.js, a powerful framework based on Vue.js, supports efficient and scalable web development. Netlify offers robust hosting, ensuring fast load times and reliable performance. HTML5 and CSS3 form the structural and styling components, while JavaScript, GSAP, and Lenis handle the interactive and animated elements. Nuro’s website stands out as a prime example of website animation. By leveraging advanced animation techniques and smooth scrolling, it effectively showcases its autonomous technology while providing an engaging user experience.
Neuralink
Website: https://neuralink.com/
Neuralink works on high-bandwidth brain-machine interfaces to treat neurological illnesses and eventually merge artificial intelligence with human intelligence. Given the complexity and groundbreaking nature of their work, it’s crucial for Neuralink to have a good website that effectively communicates their innovations to the public. Neuralink’s website includes an excellent animation example, where users are met with a dynamic graphic that magnifies a Neuralink surgical robot, giving the impression of zooming in as they traverse the website. Here, the site uses the GSAP (GreenSock Animation Platform) to produce scroll-based animations such as this zoom effect. To do this, the animation applies distinct, higher-quality photos to the areas that will be zoomed into, assuring clarity and preventing blurring. This approach keeps features clear even when the image is magnified, resulting in a beautiful visual experience.
The Neuralink website, including its animations, is built with React.js and hosted on Netlify. React.js allows for a seamless and interactive user experience, while Netlify ensures fast load times and reliable performance. HTML5 and CSS3 are used for the structural and styling components, and JavaScript, along with GSAP, handles the interactive and animated elements. This approach not only makes the website visually appealing but also effectively communicates Neuralink’s technological sophistication. Additionally, the website animation example shown here incorporates intuitive navigation and responsive design, ensuring that you have an optimal experience. By leveraging advanced animation techniques, Neuralink’s website stands out as an exemplary website animation example, offering users an engaging and informative experience.
Solugen
Website: https://solugen.com/
Solugen is a technology company on a bold mission to decarbonize the physical world, and its website brilliantly reflects this vision. Their use of animations makes their innovative bio-based synthesis technologies exciting and accessible. As you scroll through the site, you see an image of a chemical plant smoothly scaling and transitioning, all thanks to the power of GSAP. High-resolution images play quickly, creating fluid motion, and the zoom effect stays sharp with layered, high-quality images. It’s a fantastic way to keep you engaged and showcase how impactful their technology is.
Built with WordPress, the animations on this website blend advanced content management with sophisticated animation features. HTML5 and CSS3 assure a responsive and aesthetically pleasing design, while JavaScript and GSAP manage the interactive and animated elements. In addition, the website has an easy-to-navigate design that makes it simple for visitors to learn about Solugen’s technology and mission. Solugen’s use of intricate animations on a WordPress site sets a high standard for website animation examples, resulting in an informative and engaging user experience. This approach highlights the potential of website animations to enhance user engagement and communicate complex information in a clear and accessible way. By leveraging these advanced techniques, Solugen effectively conveys its innovative solutions and commitment to sustainability, making a powerful impression on visitors and stakeholders alike.
Moon Ultralight
Website: https://moon-project.webflow.io/
Moon Ultralight makes creative, lightweight lighting options for live streaming, blogging, videography, and photography. Here is an excellent website animation example from their website that includes animations created with Webflow’s scroll actions. As you navigate the site, you will notice seamless animations that connect to their scrolling progress, resulting in spectacular parallax effects and precise reveal animations.
Built with Webflow, scroll actions enable these intricate animations by allowing designers to tie motion to scroll progress. This means that animations can respond to how far you’ve scrolled down the page. Additionally, animations and movement can be linked to cursor positions for engaging micro-interactions. The site also features multi-step animations, content reveals on click, and rich hover animations, all demonstrating the power and flexibility of Webflow’s Scroll Actions in creating captivating website animations.
The Moon Ultralight website has smooth transitions between sections that make browsing intuitive and easy. The smooth transitions make the page look better and make it easier to find your way around the information. The responsive design, interactive features, and interesting animations work together to keep you interested and up to date. Using Webflow, Moon Ultralight shows off its new lighting products in a way that is both visually appealing and interactive. This makes a strong impact on potential customers and sets a high standard for website animation examples in the business.
Zajno
Website: https://motion.zajno.com/
Zajno is a creative digital company that creates online content that people want to connect with. Their website does an amazing job of showing off their artistic skills and new digital solutions. It built with Webflow and has smooth scrolling and scroll-based animations, which were made possible by Lenis and GSAP working together. To keep the website lively and interesting, they also use Lottie for exceptional SVG animations. As you scroll through the site, you will notice how seamlessly the animations move with their progress, creating a fluid and enjoyable experience. GSAP ensures that transitions and interactions are smooth, while Lenis makes scrolling feel natural and effortless. Lottie’s animations load quickly and run smoothly, adding to the site’s polished and professional appearance.
Webflow is used to its full potential, enabling effects like parallax, precise reveal animations, and changes in size, style, and position. These animations build progressively as users scroll, highlighting key sections and keeping their attention focused. The blend of these technologies results in a website that’s not only highly interactive but also visually stunning, showcasing Zajno’s expertise in digital design and animation. Every detail on the website is meticulously crafted to offer a visually captivating experience. From the dynamic animations that draw users in to the smooth transitions that guide them through the content, Zajno’s website is a testament to their creative and technical prowess. The thoughtful integration of these advanced technologies ensures that visitors are engaged and impressed, reflecting Zajno’s commitment to excellence in digital design.
Atlas
Website: https://staratlas.com/
Atlas is changing the game by combining blockchain technology with space travel in a way that no one else has done before. Their website takes you to another world to show you what they’re about. In this website animation example, you’re taken on a journey through their game world, made more interesting by the smooth, interesting animations that lead you through the content. These animations, which were made with GSAP and three.js, make the site more engaging. GSAP makes sure that animations that depend on scrolling work smoothly, which makes navigation easy. Three.js adds beautiful 3D graphics that make the images look more real and give them depth. These technologies work together to make an interesting and smooth experience that keeps people interested. Star Atlas is the best computer animation ever. Their dynamic visuals not only look great, but they also bring the material to life, which makes it easier for users to interact with and enjoy. This shows how powerful helpful good website graphics can be for making browsing more fun.
For Atlas, having a fantastic website is essential. Potential players and investors are drawn to the company by showcasing its ability to innovate and creative approach. Their commitment to quality and their future goals are reflected in the website’s eye-catching design. They consider the website to be an essential part of their plan to transform the space exploration and blockchain sectors.
Mammut
Website: https://eiger-extreme.mammut.com
Mammut, a Swiss company known for top-notch outdoor gear and apparel for mountaineering, climbing, hiking, and skiing, has created a standout website for their Eiger Extreme line. This site is a prime example of custom-coded animations that plunge you into the excitement of alpine adventure. Built with Next.js, Contentful, and Netlify, this website features stunning, high-resolution images of gear brought to life by engaging animations. Next.js is a powerful React framework that offers server-side rendering and static site generation to make sure the site loads fast and is easy to use. A modern deployment tool called Netlify makes sure that everything runs smoothly by handling continuous integration and deployment. Contentful efficiently handles all the multimedia material, making it simple to update and share. Custom effects give the page more depth and movement, and they work with your scrolling to make the whole thing flow smoothly.
Mammut’s use of advanced web technologies and custom animations on the Eiger Extreme website showcases their adventurous spirit and dedication to quality. This site sets a high standard for how animations can enhance storytelling and user engagement. Mammut uses great animations on their website to highlight their innovation and quality. These animations vividly showcase the gear’s functionality and durability, helping customers visualize using the equipment in real-life adventures. This not only makes the user experience more enjoyable but also builds trust in the brand and boosts customer interest and sales.
Dala
Website: https://dala.craftedbygc.com/
Dala is a unique web company that knows how to make a website shine. A great example of modern design is how they use motion to make their website look great and keep you interested. As you scroll, moving pieces glide across the screen and finally join together to make full-screen graphics. This motion not only makes the site look better but also makes it fun to navigate. The graphics guide you through the site and draw your attention to all important material in a way that is both fun and informative. The beautiful graphics in this website animation example are made with Three.js, GSAP, and asscroll. GSAP takes care of the complicated movements that depend on scrolling while Three.js adds depth to 3D graphics and makes the experience seamless. Asscroll is a JavaScript tool for smooth scrolling that makes moving from one area to another very easy and smooth.
Dala’s website is a great example of how to use motion on a website to show off their digital design and code skills to the fullest. When these technologies work together smoothly, it makes viewing interesting and easy for everyone. These animations improve the visual appeal of the information while also facilitating user engagement, making the material more engaging and enjoyable to read. Because it generates a lively and engaging experience, Dala’s website exemplifies the potential of excellent website visuals. It is a must-see for everybody seeking inspiration in contemporary site design.
Ion
Website: https://exp-ion.lusion.co/
The Ion website was designed by Lusion, a creative digital design agency. This website is a superb illustration of contemporary website animation, showcasing Lusion’s ability to integrate technology and effortless design. The highlighted product, a speaker, will move and rotate to present various viewpoints as you browse, but the on-screen text will stay fixed. The speaker focuses itself and provides ever more specific details as you scroll down. The lively presentation keeps viewers interested and involved.
The magic behind this impressive website animation example lies in the use of Three.js and a custom solution for smooth scroll-based effects. The power of Three.js brings life to 3D animations and adds depth and realism to the visuals. Meanwhile, a custom scroll solution ensures a seamless flow as you explore. This combination creates a captivating and absorbing experience that keeps the visitor engaged from beginning to end. Lusion has truly raised the standard with the Ion website. They have developed a website that is visually appealing and highly intuitive for users. The seamless animations and interactive design create a truly enjoyable experience when navigating the website. This site is a remarkable demonstration of how animations can be utilized to great effect, not only to enhance aesthetics but also to create an engaging and immersive user experience. Lusion’s Ion website exemplifies the impact of expertly crafted website animations. This showcases the seamless integration of cutting-edge design and technology, resulting in a captivating and immersive online experience that sets a benchmark for excellence in web design.
Styrds
Website: https://www.stryds.com/
Styrds is a fit and healthy app that will motivate you and your friends to reach your goals. It has many tools for keeping track of physical exercise, setting health goals, and connecting with a helpful community. For Styrds to successfully inspire and encourage their users, they need an interesting website that makes the trip to health and fitness fun and dynamic. The style of the website comes to life through captivating website animation examples that show off these features. As soon as you visit the Styrds website, you’ll feel like you’re really there. As you scroll, a moving Styrds name design gets much bigger as you enter. As you scroll, these eye-catching effects make health and fitness goals appear in bright boxes that float upwards. As you move forward, the motion gradually shows words in card-like shapes that explain what Styrds can help you achieve. As keep scrolling, each card rises slowly from the bottom, keeping the flow steady and natural. With the message “Let’s make strides together,” the animation ends by going back to its original pattern.
This website was built with Webflow, a powerful tool for making adaptable and aesthetically pleasing websites without having to know how to code. The animation makes the most of Webflow’s features by using smooth changes, zoom effects, and moving parts to make the visual experience fun and interactive. By mixing cutting-edge web technologies with creative design, Styrds not only looks great but also gives users an interesting and motivating experience that makes them want to reach their health and fitness goals.
Synchronized Studio
Website: https://synchronized.studio/
Synchronized Studio, a leading web development agency, is recognized for creating visually beautiful web experiences. The website animation example on this website starts with a static layout in a clean, simplistic design with a light background. As you begin scrolling, animations appear, with text blocks and images sliding into view from various directions or fading in gradually. These animations were created with GSAP. These transitions create a dynamic experience, maintaining user focus. The site uses Pixi.js as the 2D rendering engine, meaning almost everything is inside a canvas element. This technique allows for rich, interactive animations, including expanding cards, zooming images, and changing opacity, all activated by scroll actions. Some elements might be stationary or employ parallax effects to create depth as the backdrop moves at a different rate than the foreground. As you continue to scroll, further parts animate identically, leading the user through the material while also making the browsing experience engaging and visually appealing.
However, the reliance on canvas elements poses challenges for accessibility and SEO, as screen readers and search engines have difficulty parsing canvas content. Despite these limitations, the site’s animations effectively enhance user engagement while preserving a clean and minimalist aesthetic, showcasing the powerful capabilities of GSAP and Pixi.js in modern web development.
Makepill
Website: https://makepill.com/en
Let’s look at a fantastic website animation example from Makepill, an agency that offers strategy support, product design, product development, content creation, and more. In this particular web animation example, you can see that it kicks off with a sleek sequence that smoothly transitions into the main content. As you scroll, you’re presented with images and graphics that come to life. They can either slide in from different directions or gently fade into view. This creates a cohesive and visually appealing flow that keeps visitors engaged from the getgo. The dynamic parts of this website animation example are one of the things that make it stand out. You’ll see subtle movements that change when you move your mouse over buttons or click on pictures. This makes exploring the site more fun and easy to understand. Elements slide out and new ones slide in to make the transitions between parts smooth. This makes sure that the experience is related and easy to explore. These animations are powered by GSAP, known for its high performance and flexibility. At the same time, Lenis enhances the smooth scrolling effect, making every movement on the site feel fluid and responsive.
Makepill’s approach to web design goes beyond just animations. They offer a range of services including strategy and support, product design, product development, content creation, and expertise in AI and Web3 technologies.
Daniel Spatzek
Website: https://www.danielspatzek.com/home/
Daniel Spatzek is a designer renowned for his exceptional work in creating engaging and visually stunning web experiences. Three notable website animation examples from his site, built using GSAP and three.js, demonstrate his mastery in this domain. The first website animation example features a background townscape that moves upwards as you scroll down the page. This parallax effect is created with GSAP. The paired foreground text scrolls upwards at a faster pace, creating a layered depth effect. A second layer of static text remains fixed in the middle of the screen to highlight a site header. Five lines across the page connect and disconnect in a fluid motion, enhancing the animation’s complexity and interactivity.
In the second website animation example, a banana in the background subtly rotates and comes into closer view as you scroll. Three.js manages this incredible subtlety, adding a playful yet sophisticated touch to the page. At the same time, text scrolls upwards, ensuring continuity in the content flow as the next section of the page emerges.
The third animation adds yet another level of interactivity to the design. As you move around and scroll, letters and geometric shapes show up and change into a smooth, coordinated dance that goes with the site’s content. These shapes are rendered and animated using three.js, providing a visually striking and engaging element to capture your attention. This website, built with Nuxt.js and Netlify, further underscores this designer’s commitment to leveraging modern web technologies to deliver high-quality experiences.
Totem
Website: https://totem.itsoffbrand.com/
You can see the power of contemporary online animation on Totem’s website. Customers are captivated by the visually stunning animations and the immersive experience they provide. Innovative digital solutions are Totem’s forte; the firm is at the forefront of technological advancement. Their main goal is to provide users with engaging, creative, and useful interactive experiences.
As soon as you visit the site, their first animation draws your eye. It features a revolving square composed of white lines that spells out “Totem” in a modern, sleek typeface. This Lottie-powered introduction is captivating and sets the stage for the rest of the site. Once the intro wraps up, GSAP and three.js take over. The dark background gradually lifts to expose a fresh scene with “Totem” clearly visible. A halo of light surrounds your cursor, enhancing the interactive element. Text slides upward as you scroll, while 3D images in the backdrop move in various directions and at varied rates to provide a layered, dynamic look. A graphic element also comes closer into view, adding depth and intrigue as you navigate the page.
These animations, built using GSAP, three.js, Nuxt.js, and Netlify, highlight the incredible potential of modern web technologies. They’re not just visually stunning; they’re designed to keep users engaged and enhance the browsing experience. For Totem, having an engaging website is crucial because it showcases their technological prowess and commitment to innovation. The use of advanced animations not only makes the site visually appealing but also demonstrates Totem’s capability to create immersive digital experiences, attracting potential clients and setting a high standard in the industry.
DeepMind
Website: https://deepmind.google/technologies/gemini/
DeepMind is renowned for pushing the boundaries in AI and machine learning. Their landing page, filled with captivating animations, is a fantastic showcase of website animation. Made with GSAP and Lottie, these animations are stunning and make the site incredibly user-friendly, transforming complex information into engaging visuals. Scrolling through their website, you’ll see smooth animations where elements (like text and images) elegantly fade and slide into view, respond to your scroll, and guide your eyes naturally down the page. These animations are made with GSAP, which offers precise control for creating complex sequences and smooth transitions. It’s the perfect tool for making a website come alive. By setting specific trigger points and timelines, GSAP ensures that each animation starts and ends exactly when you want, creating a fluid user experience.
In the “Get the latest update” section, you’ll find smooth, intricate SVG animations that add a dynamic touch. This Lottie-crafted website animation example plays seamlessly as the section comes into view, boosting your overall user experience. Lottie uses real-time rendering of Adobe After Effects animations to create detailed, interactive graphics, which makes it easy to add high-quality animations to your website! With the help of GSAP and Lottie, DeepMind’s website runs smoothly and looks fantastic. To ensure that the animations on your site are both aesthetically pleasing and contextually appropriate, these tools provide fine-grained control over them. Modern web development techniques may create visually appealing and engaging websites, as seen here with the meticulous incorporation of design.
Square
Website: https://squareup.com/us/en
Square offers POS and payment systems that work together, making it easy for businesses to handle deals and keep in touch with customers. The graphics on their website are simple but elegant, and they use them to show how their new way of doing custom business solutions is unique. When you first go to this website, there is a hero area with an attention-getting movie that plays automatically. This video establishes the tone for the whole site, capturing your attention with its subtle yet powerful appeal. As you browse, several components are animated using CSS, such as minor hover effects on buttons that change color or size up slightly. These website animations guarantee that your experience is entertaining but not overpowering.
In these website animation examples, Lottie is used to add intricate and seamless animations as you scroll or interact with the page. A great website animation example is the “Build custom commerce experiences” section, where Lottie is used to illustrate key concepts with detailed graphics. As you explore the site, animations are triggered by scrolling in order to add a dynamic touch that enhances the website’s overall visual appeal. By combining CSS for basic interactions and Lottie for more complex animations, Square’s website achieves a visually rich and responsive design that is captivating and user-friendly. By combining autoplay video, subtle CSS animations, and Lottie SVG animations, Square showcases elegant and quietly engaging website animations. The animations are delicate enough to guide you through the content while making the browsing experience enjoyable and informative without being overwhelming.
Vici
Website: https://www.livevici.com/vici-san-diego-ca/floorplans
Vici, a luxury residential community in San Diego, offers modern living spaces with upscale amenities. Their website is a fantastic animation example that uses ScrollMagic for scroll-based animations. As you navigate the site, various elements like images and text blocks smoothly transition into view as you scroll. One standout feature is a dynamic background video of residents enjoying luxury amenities, which moves up as you scroll down the page. As the movie scrolls up and away, additional information about Vici appears, smoothly directing the viewer through the material. These modest movements improve the user experience by organically drawing attention down the page and keeping users interested. The ScrollMagic animations bring a level of complexity to the site, making it engaging and visually beautiful without being overbearing. This clever usage of scroll-based animations creates a dynamic and engaging browsing experience.
In another outstanding section, the Vici website highlights their floor plans using SVG and custom JavaScript. This feature is especially noteworthy since it adds a comprehensive, interactive component to the user experience. As you navigate the floor plans, SVG images move to emphasize various sections, helping you to better envision the space. This combination of SVG and JavaScript presents complicated information in a straightforward and visually attractive manner, improving the overall functioning and aesthetics of the website. Vici’s website exhibits current web design by using complex animation methods that are both user-friendly and visually appealing. The creative use of animations not only improves the overall appearance, but also keeps visitors interested and informed as they navigate the site.
Webflow
Website: https://webflow.com/
Webflow is a powerful web design tool that allows users to build responsive websites without needing to write any code. By leveraging a visual editor, Webflow bridges the gap between designers and developers, enabling anyone to create professional-grade websites with ease. In this particular website animation example from their main page, an animation of their visual editor is triggered as you scroll, showing you what the process of making a website with Webflow can look like. It is presented at an angle to give the Webflow visual editor model more depth and dimension. This model demonstrates the possibilities of Webflow’s design capabilities as different pieces gradually come into view. The UI elements—buttons, text, and images—animate into position to provide a fluid and captivating user experience.
This particular animation example was crafted using GSAP and three.js. The smooth movements and changes of all the parts in the interface model is handled by GSAP, a powerful JavaScript tool that makes animations run quickly. A JavaScript tool called Three.js is used to display and change the 3D parts of the website model. This gives the animation depth and reality. Together, GSAP and three.js create an immersive and interactive demonstration of Webflow’s capabilities, highlighting how complex animations and visually appealing designs can be achieved without writing any code. To inspire your next project, this Webflow website animation example shows how imaginative and interesting your designs can be. Webflow and technologies like GSAP and three.js allow non-coders to create wonderful things.
Framer
Website: https://www.framer.com/
This website animation example is from Framer’s homepage, showcasing their capabilities in designing and prototyping creative and interactive websites. Framer is a powerful design tool that enables you to create high-fidelity animations by blending design and code. This example highlights how Framer can be utilized to craft engaging and dynamic web experiences. Different sections of the page move into view as you scroll down it, making the experience visually appealing and engaging. Text blocks may slide in from the sides or fade in slowly, and pictures could get bigger from a smaller size or show up slowly over time, creating an interesting staggered effect.
The interactive components are another key feature demonstrated in this website animation example. Buttons and other interactive elements respond to your actions with smooth transitions. As an example, when you move your mouse over a button, it might change color, size, or cast a small shade to show that it can be clicked on. There are also smooth transitions between parts, which adds to a reading experience that feels natural and dynamic. Additionally, this website animation example also showcases small animations, such as icons with hover effects or text with subtle movements, drawing attention to important elements and add depth to the design without overwhelming the user. By utilizing Framer’s blend of design and code, designers can craft high-fidelity animations that elevate the overall aesthetic and functionality of a website.
Lemonade
Website: https://www.lemonade.com/giveback-2019
Lemonade, an innovative insurance company, is a perfect website animation example that uses engaging visuals to tell you about their mission. On their Giveback 2019 page, they’ve nailed the art of animation to highlight the impact of their charitable program. As you scroll, a whimsical doodle line comes to life below the header. This playful sketch grows dynamically to reveal their impressive donation amount of $631,540.07. This animation turns a static number into a lively narrative, making the contributions feel more significant. As the doodle grows it eventually fades away to lead you to the next sections. This fluid animation holds the audience’s attention to what may have been boring information becomes an interesting tale.
This website animation example is created using a single SVG animated with a custom solution, blending the scalability of SVG with the precision of CSS and JavaScript. The result? Smooth transitions and interactions that ensure a top-notch user experience. Lemonade’s approach isn’t just artistic; it’s a brilliant way to draw viewers into their content and make their Giveback program’s impact truly memorable. This kind of creative, dynamic content is a great example of how website animations can transform a user’s journey, making information more engaging and interactive. If you’re looking for inspiration on how to use animation effectively, Lemonade’s Giveback page is a prime example.
