/* Generated from the approved marketing-consultation-services design. */
.webxd-service-document{--navy:#1b223d;--red:#e71c37;--red-text:#b9152b;--cream:#fbfaf8;--ink:#17181b;--muted:#4a4c52;--line:#e8e5df;--head:Inter,Arial,system-ui,sans-serif;--body:Roboto,Arial,system-ui,sans-serif}
.webxd-service-document *{box-sizing:border-box}
html:has(.webxd-service-document){scroll-padding-top:84px}
.webxd-service-document{margin:0;background:var(--cream);color:var(--ink);font-family:var(--body);font-size:18px;line-height:1.65;-webkit-font-smoothing:antialiased}
.webxd-service-document img,.webxd-service-document svg{display:block;max-width:100%}
.webxd-service-document img{height:auto}
.webxd-service-document a{color:inherit;text-underline-offset:4px;text-decoration-color:var(--red);text-decoration-thickness:1.5px}
.webxd-service-document a:hover{text-decoration-thickness:2px}
.webxd-service-document a:focus-visible,.webxd-service-document summary:focus-visible{outline:3px solid var(--red);outline-offset:5px;border-radius:2px}
.webxd-service-document main:focus{outline:none}
.webxd-service-document h1,.webxd-service-document h1.elementor-heading-title,.webxd-service-document h2,.webxd-service-document h2.elementor-heading-title,.webxd-service-document h3,.webxd-service-document h3.elementor-heading-title{margin:0;font-family:var(--head);letter-spacing:-.025em;line-height:1.13}
.webxd-service-document p{margin:24px 0 0;max-width:65ch;color:var(--muted)}
.webxd-service-document .wrap{width:100%;max-width:1200px;margin:auto;padding:0 24px}
.webxd-service-document .skip-link{position:fixed;z-index:100;top:10px;left:16px;transform:translateY(-180%);padding:10px 20px;background:var(--cream);color:var(--ink)}
.webxd-service-document .skip-link:focus{transform:none}
.webxd-service-document .site-header{position:sticky;top:0;z-index:20;background:rgba(27,34,61,.97);border-bottom:1px solid #ffffff15;backdrop-filter:blur(10px)}
.webxd-service-document .header-inner{height:64px;display:flex;align-items:center;justify-content:space-between;gap:20px}
.webxd-service-document .logo{display:inline-flex;align-items:center;gap:8px;color:#fff;font-family:var(--head);font-size:22px;font-weight:800;letter-spacing:-.02em;line-height:1;text-decoration:none}
.webxd-service-document .logo svg{width:26px;height:22px;flex-shrink:0}
.webxd-service-document .header-inner nav{display:flex;gap:28px;align-items:center;font-size:14px;color:#e0e1e7}
.webxd-service-document .nav-text{text-decoration:none}
.webxd-service-document .button{display:inline-flex;gap:10px;align-items:center;justify-content:center;border-radius:999px;background:var(--ink);color:var(--cream);min-height:48px;padding:11px 22px;font-family:var(--head);font-weight:600;font-size:15px;line-height:1.4;text-decoration:none;transition:background-color 150ms ease-out}
.webxd-service-document .button:hover{background:#000;text-decoration:none}
.webxd-service-document .dot{width:6px;height:6px;border-radius:50%;background:var(--red);flex-shrink:0}
.webxd-service-document .header-inner .button{background:var(--cream);color:var(--ink);min-height:38px;padding:9px 16px;font-size:13px}
.webxd-service-document .hero{padding:30px 0 0;background:linear-gradient(var(--navy) 0,var(--navy) calc(100% - 165px),var(--cream) calc(100% - 165px));color:#fff}
.webxd-service-document .breadcrumbs{margin-bottom:44px;font-size:13px;color:#c9cddd}
.webxd-service-document .breadcrumbs ol{list-style:none;display:flex;gap:12px;flex-wrap:wrap;padding:0;margin:0}
.webxd-service-document .breadcrumbs li+li::before{content:'/';padding-right:12px;color:#a3a9c0}
.webxd-service-document .breadcrumbs a{text-decoration:none}
.webxd-service-document .breadcrumbs a:hover{text-decoration:underline}
.webxd-service-document .eyebrow{display:flex;gap:12px;align-items:center;font-family:var(--head);font-size:13px;line-height:1.4;font-weight:500;color:var(--red-text);margin-bottom:20px}
.webxd-service-document .eyebrow::before{content:'';width:6px;height:6px;background:var(--red);flex-shrink:0;border-radius:50%;flex-shrink:0}
.webxd-service-document .hero .eyebrow{color:#bfc5d7}
.webxd-service-document .hero h1,.webxd-service-document .hero h1.elementor-heading-title{font-size:clamp(36px,4.6vw,64px);max-width:23ch;font-weight:600;line-height:1.03;letter-spacing:-.045em}
.webxd-service-document .hero-columns{display:grid;grid-template-columns:1.12fr .88fr;gap:64px;align-items:end;margin-top:26px}
.webxd-service-document .hero-intro p{font-size:18px;line-height:1.65;color:#d6d8e2;margin:0}
.webxd-service-document .hero-action{display:flex;flex-direction:column;gap:16px;align-items:flex-start;padding-bottom:3px}
.webxd-service-document .actions{display:flex;gap:22px;align-items:center;flex-wrap:wrap}
.webxd-service-document .hero .actions{gap:16px 24px}
.webxd-service-document .hero small{color:#bdc2d3;font-size:14px;line-height:1.5}
.webxd-service-document .hero .button,.webxd-service-document .final-cta .button{background:var(--cream);color:var(--ink)}
.webxd-service-document .hero .button:hover,.webxd-service-document .final-cta .button:hover{background:#fff}
.webxd-service-document .text-link{font-family:var(--head);font-size:15px;font-weight:600}
.webxd-service-document .hero-artwork{margin:48px 0 0}
.webxd-service-document picture{display:block;border-radius:10px;overflow:hidden;box-shadow:0 25px 55px -30px #0a0e1e60}
.webxd-service-document .hero img{width:100%;height:auto}
.webxd-service-document figcaption{margin-top:12px;max-width:85ch;font-size:14px;line-height:1.6;color:#55575e;font-family:Georgia,serif;font-style:italic}
.webxd-service-document .article-layout{display:grid;grid-template-columns:208px minmax(0,1fr);gap:64px;padding-top:24px}
.webxd-service-document .toc{position:sticky;top:94px;align-self:start;padding-top:48px}
.webxd-service-document .toc summary{font-family:var(--head);font-size:13px;font-weight:600;cursor:pointer;list-style:none}
.webxd-service-document .toc summary::after{content:'−';float:right;color:var(--red-text)}
.webxd-service-document .toc details:not([open]) summary::after{content:'+'}
.webxd-service-document .toc summary::-webkit-details-marker{display:none}
.webxd-service-document .toc ol{list-style:none;padding:14px 0 0;margin:0;display:grid;gap:2px}
.webxd-service-document .toc a{display:grid;grid-template-columns:22px 1fr;gap:8px;font-size:13.5px;line-height:1.45;padding:8px 0;color:#5d606b;text-decoration:none}
.webxd-service-document .toc a span{font-family:var(--head);font-variant-numeric:tabular-nums;color:#676b75}
.webxd-service-document .toc a:hover,.webxd-service-document .toc a[aria-current=true]{color:var(--ink)}
.webxd-service-document .toc a[aria-current=true] span{color:var(--red-text)}
.webxd-service-document .chapter{padding:72px 0;border-bottom:1px solid var(--line);scroll-margin-top:84px}
.webxd-service-document .chapter:last-child{border-bottom:0}
.webxd-service-document .chapter h2,.webxd-service-document .chapter h2.elementor-heading-title{font-size:clamp(30px,3.5vw,46px);font-weight:600;max-width:24ch;line-height:1.1}
.webxd-service-document .chapter h3,.webxd-service-document .chapter h3.elementor-heading-title{font-size:20px;font-weight:600;line-height:1.35;letter-spacing:-.015em}
.webxd-service-document .question-cards{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin:36px 0;padding:24px 0 0;border-top:1px solid var(--ink)}
.webxd-service-document .card-number{display:block;font-family:var(--head);font-size:13px;color:var(--red-text);margin-bottom:16px}
.webxd-service-document .card-question{display:block;margin-top:12px;font-size:16px;line-height:1.6;color:var(--muted)}
.webxd-service-document .comparison{width:100%;border-collapse:collapse;table-layout:fixed;margin:36px 0;font-size:16px;line-height:1.55;text-align:left}
.webxd-service-document .comparison caption{text-align:left;font-family:Georgia,serif;font-size:14px;font-style:italic;color:#55575e;padding-bottom:16px}
.webxd-service-document .comparison th{font-family:var(--head);font-weight:600}
.webxd-service-document .comparison thead th{border-top:1px solid var(--ink);color:#5b5f6b;font-size:12px;line-height:1.5;padding:16px 18px 16px 0}
.webxd-service-document .comparison th,.webxd-service-document .comparison td{border-bottom:1px solid var(--line);padding:24px 18px 24px 0;vertical-align:top;overflow-wrap:break-word}
.webxd-service-document .comparison td{color:var(--muted)}
.webxd-service-document .comparison th:first-child{width:25%}
.webxd-service-document .comparison th:nth-child(2){width:32%}
.webxd-service-document .comparison th:nth-child(3){width:43%}
.webxd-service-document .comparison td:last-child{padding-right:0}
.webxd-service-document .source-link{display:inline-block;margin-top:20px;font-size:13.5px;color:#535763}
.webxd-service-document .briefing-list{list-style:none;margin:36px 0;padding:0;border-top:1px solid var(--ink);counter-reset:kit}
.webxd-service-document .briefing-list li{position:relative;padding:20px 0 20px 46px;border-bottom:1px solid var(--line);font-size:17px;color:var(--muted);counter-increment:kit}
.webxd-service-document .briefing-list li::before{content:counter(kit,decimal-leading-zero);position:absolute;left:0;font-family:var(--head);color:var(--red-text);font-size:13px;top:23px}
.webxd-service-document .memo-preview{margin:36px 0}
.webxd-service-document .memo-preview dl{margin:0;border:1px solid #d9d3c9;background:#f3efe8;border-top:4px solid var(--red);padding:8px 32px}
.webxd-service-document .memo-preview dl>div{display:grid;grid-template-columns:155px minmax(0,1fr);gap:24px;padding:24px 0;border-bottom:1px solid #ddd7ce}
.webxd-service-document .memo-preview dl>div:last-child{border-bottom:0}
.webxd-service-document .memo-preview dt{font-family:var(--head);font-size:13px;color:#5d606b;line-height:1.5;font-weight:600;padding-top:4px}
.webxd-service-document .memo-preview dd{margin:0;font-size:17px;line-height:1.6;color:var(--muted)}
.webxd-service-document .memo-preview dl>div:first-child dd{font-family:var(--head);font-size:23px;font-weight:600;color:var(--ink);line-height:1.35;letter-spacing:-.02em}
.webxd-service-document .faq{margin-top:36px;border-top:1px solid var(--ink)}
.webxd-service-document .faq details{border-bottom:1px solid var(--line);padding:23px 0}
.webxd-service-document .faq summary{position:relative;padding-right:35px;font-family:var(--head);font-size:18px;font-weight:600;line-height:1.5;cursor:pointer;list-style:none}
.webxd-service-document .faq summary::-webkit-details-marker{display:none}
.webxd-service-document .faq summary::after{content:'+';position:absolute;right:4px;top:0;font-size:24px;line-height:1}
.webxd-service-document .faq details[open] summary::after{content:'−'}
.webxd-service-document .faq p{font-size:17px;margin-top:16px;padding-right:16px}
.webxd-service-document .final-cta{padding:80px 0;background:var(--navy);color:#fff}
.webxd-service-document .final-inner{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:start}
.webxd-service-document .final-cta h2,.webxd-service-document .final-cta h2.elementor-heading-title{font-size:clamp(32px,3.5vw,48px);line-height:1.1;font-weight:600;max-width:20ch}
.webxd-service-document .final-cta p{margin:0;color:#d6d8e2}
.webxd-service-document .final-cta .actions{margin-top:28px}
.webxd-service-document .related{padding-top:56px;padding-bottom:64px}
.webxd-service-document .related h2,.webxd-service-document .related h2.elementor-heading-title{font-size:24px;max-width:30ch;line-height:1.3;font-weight:600}
.webxd-service-document .related-links{display:flex;flex-wrap:wrap;gap:18px 28px;margin-top:28px}
.webxd-service-document .related-links a{display:flex;gap:12px;align-items:center;font-size:15px;line-height:1.5}
.webxd-service-document .related-links a span{color:var(--red-text)}
.webxd-service-document footer{background:var(--navy);color:#d0d4e0;border-top:1px solid #ffffff24}
.webxd-service-document .footer-inner{display:flex;align-items:center;justify-content:space-between;gap:28px;min-height:120px;padding-top:28px;padding-bottom:28px}
.webxd-service-document footer nav{display:flex;gap:28px;flex-wrap:wrap;font-size:14px}
.webxd-service-document footer nav a{text-decoration:none}
.webxd-service-document footer nav a:hover{text-decoration:underline}
.webxd-service-document footer small{font-size:12px;white-space:nowrap}
@media(max-width:1000px){.webxd-service-document .article-layout{display:block;padding-top:40px}
.webxd-service-document .toc{position:static;padding:0 0 20px;border-bottom:1px solid var(--line)}
.webxd-service-document .toc summary{font-size:14px}
.webxd-service-document .toc ol{grid-template-columns:1fr 1fr;gap:4px 30px}
.webxd-service-document .hero-columns{gap:36px}
.webxd-service-document .hero .actions{align-items:flex-start;flex-direction:column}}
@media(max-width:860px){.webxd-service-document .hero-columns{grid-template-columns:1fr;gap:28px}
.webxd-service-document .hero .actions{flex-direction:row;align-items:center}
.webxd-service-document .final-inner{grid-template-columns:1fr;gap:28px}
.webxd-service-document .final-cta h2,.webxd-service-document .final-cta h2.elementor-heading-title{max-width:25ch}
.webxd-service-document .hero{background:linear-gradient(var(--navy) 0,var(--navy) calc(100% - 90px),var(--cream) calc(100% - 90px))}
.webxd-service-document .footer-inner{flex-wrap:wrap}
.webxd-service-document footer small{margin-left:auto}
.webxd-service-document .memo-preview dl>div{grid-template-columns:135px minmax(0,1fr)}}
@media(max-width:640px){.webxd-service-document .wrap{padding-left:16px;padding-right:16px}
.webxd-service-document .header-inner{gap:16px}
.webxd-service-document .header-inner nav{gap:0}
.webxd-service-document .nav-text{display:none}
.webxd-service-document .hero{padding-top:24px}
.webxd-service-document .breadcrumbs{margin-bottom:34px;font-size:12px}
.webxd-service-document .hero .eyebrow{font-size:12px}
.webxd-service-document .hero h1,.webxd-service-document .hero h1.elementor-heading-title{max-width:20ch;font-size:36px}
.webxd-service-document .hero-intro p{font-size:17px}
.webxd-service-document .hero-columns{margin-top:24px;gap:24px}
.webxd-service-document .hero .actions{flex-direction:column;align-items:flex-start;gap:18px}
.webxd-service-document .hero-artwork{margin-top:36px}
.webxd-service-document figcaption{font-size:13px;margin-top:12px}
.webxd-service-document .article-layout{padding-top:32px}
.webxd-service-document .toc ol{grid-template-columns:1fr}
.webxd-service-document .toc a{font-size:14px;padding:9px 0}
.webxd-service-document .chapter{padding:52px 0}
.webxd-service-document .chapter h2,.webxd-service-document .chapter h2.elementor-heading-title{font-size:32px;line-height:1.13;max-width:23ch}
.webxd-service-document .chapter p{font-size:17px}
.webxd-service-document .question-cards{grid-template-columns:1fr;gap:24px}
.webxd-service-document .card-number{display:inline-block;margin:0 0 10px}
.webxd-service-document .question-cards li+li{border-top:1px solid var(--line);padding-top:24px}
.webxd-service-document .card-question{margin-top:8px}
.webxd-service-document .comparison,.webxd-service-document .comparison tbody,.webxd-service-document .comparison tr{display:block}
.webxd-service-document .comparison caption{display:block;width:100%}
.webxd-service-document .comparison thead{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}
.webxd-service-document .comparison tr{padding:22px 0;border-top:1px solid var(--ink)}
.webxd-service-document .comparison tr+tr{border-top:1px solid var(--line)}
.webxd-service-document .comparison th,.webxd-service-document .comparison td{display:block!important;width:auto!important;border:0;padding:9px 0!important}
.webxd-service-document .comparison th{font-size:19px}
.webxd-service-document .comparison td::before{display:block;content:attr(data-label);font-family:var(--head);font-size:12px;font-weight:600;color:#676b75;margin-bottom:4px}
.webxd-service-document .memo-preview dl{padding:4px 22px}
.webxd-service-document .memo-preview dl>div{grid-template-columns:1fr;gap:9px;padding:20px 0}
.webxd-service-document .memo-preview dt{padding-top:0}
.webxd-service-document .memo-preview dl>div:first-child dd{font-size:22px}
.webxd-service-document .briefing-list li{font-size:16px;padding-left:35px}
.webxd-service-document .faq summary{font-size:17px}
.webxd-service-document .final-cta{padding:58px 0}
.webxd-service-document .final-cta h2,.webxd-service-document .final-cta h2.elementor-heading-title{font-size:34px}
.webxd-service-document .final-inner{gap:24px}
.webxd-service-document .final-cta p{font-size:17px}
.webxd-service-document .final-cta .actions{align-items:flex-start;flex-direction:column;gap:20px}
.webxd-service-document .related{padding-top:42px;padding-bottom:48px}
.webxd-service-document .related-links{display:grid;gap:18px}
.webxd-service-document .footer-inner{display:block;padding-top:34px;padding-bottom:34px}
.webxd-service-document footer nav{display:grid;gap:16px;margin:26px 0}
.webxd-service-document footer small{display:block;margin:0}}
@media(prefers-reduced-motion:reduce){.webxd-service-document *,.webxd-service-document *::before,.webxd-service-document *::after{animation:none!important;transition:none!important}
html:has(.webxd-service-document){scroll-behavior:auto}}
.webxd-service-document .toc.service-toc{
  display: block;
  position: sticky;
  top: 94px;
  align-self: start;
  width: auto;
  min-width: 0;
  margin: 0;
  padding: var(--toc-reading-offset, 0px) 0 0;
  border: 0;
  border-radius: 0;
  background: transparent;
  color: #17181b;
  font: 400 13px/1.5 "Roboto", system-ui, sans-serif;
  letter-spacing: normal;
  text-transform: none;
  container-type: inline-size;
}
.webxd-service-document .toc.service-toc:not(:has(details[open])){ padding: var(--toc-reading-offset, 0px) 0 0; }
.webxd-service-document .toc.service-toc.service-toc-inline{ position: static; padding: 0; }
.webxd-service-document .toc.service-toc > details,.webxd-service-document .toc.service-toc > .service-tag-details details{
  margin: 0;
  padding: 15px 0 0;
  border: 0;
  border-top: 2px solid #e71c37;
  border-radius: 0;
  background: transparent;
}
.webxd-service-document .toc.service-toc > details > summary,.webxd-service-document .toc.service-toc > .service-tag-details details > summary,.webxd-service-document .toc.service-toc > details > .service-tag-summary summary{
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  min-height: 21px;
  margin: 0;
  padding: 0;
  border: 0;
  border-radius: 0;
  color: #17181b;
  background: transparent;
  font: 650 14px/1.5 "Inter", system-ui, sans-serif;
  letter-spacing: normal;
  text-transform: none;
  list-style: none;
  cursor: pointer;
}
.webxd-service-document .toc.service-toc > details > summary::-webkit-details-marker,.webxd-service-document .toc.service-toc > .service-tag-details details > summary::-webkit-details-marker,.webxd-service-document .toc.service-toc > details > .service-tag-summary summary::-webkit-details-marker{ display: none; }
.webxd-service-document .toc.service-toc > details > summary::marker,.webxd-service-document .toc.service-toc > .service-tag-details details > summary::marker,.webxd-service-document .toc.service-toc > details > .service-tag-summary summary::marker{ content: ""; }
.webxd-service-document .toc.service-toc > details > summary::before,.webxd-service-document .toc.service-toc > .service-tag-details details > summary::before,.webxd-service-document .toc.service-toc > details > .service-tag-summary summary::before,.webxd-service-document .toc.service-toc > details > summary::after,.webxd-service-document .toc.service-toc > .service-tag-details details > summary::after,.webxd-service-document .toc.service-toc > details > .service-tag-summary summary::after{ content: none; }
.webxd-service-document .toc.service-toc .toc-arrow{
  display: block;
  flex: 0 0 14px;
  width: 14px;
  height: 14px;
  margin-left: auto;
  color: currentColor;
  transform: rotate(-90deg);
}
.webxd-service-document .toc.service-toc > details[open] > summary .toc-arrow,.webxd-service-document .toc.service-toc > .service-tag-details details[open] > summary .toc-arrow,.webxd-service-document .toc.service-toc > details[open] > .service-tag-summary summary .toc-arrow{ transform: none; }
.webxd-service-document .toc.service-toc ol{
  display: block;
  grid-template-columns: none;
  gap: 0;
  margin: 18px 0 0;
  padding: 0;
  list-style: none;
  counter-reset: none;
}
.webxd-service-document .toc.service-toc li,.webxd-service-document .toc.service-toc li + li{
  display: block;
  margin: 0;
  padding: 0;
  border: 0;
  border-top: 1px solid #e2ded7;
  counter-increment: none;
}
.webxd-service-document .toc.service-toc a{
  display: block;
  min-height: 0;
  margin: 0;
  padding: 12px 0;
  border: 0;
  border-radius: 0;
  background: transparent;
  color: #565a66;
  font: 400 13px/1.5 "Roboto", system-ui, sans-serif;
  letter-spacing: normal;
  text-transform: none;
  text-decoration: none;
  overflow-wrap: anywhere;
}
.webxd-service-document .toc.service-toc a::before,.webxd-service-document .toc.service-toc a::after,.webxd-service-document .toc.service-toc li::before,.webxd-service-document .toc.service-toc li::marker{ content: none; }
.webxd-service-document .toc.service-toc a:hover,.webxd-service-document .toc.service-toc a[aria-current],.webxd-service-document .toc.service-toc a.active,.webxd-service-document .toc.service-toc a.on{
  color: #1b223d;
  text-decoration: none;
}
.webxd-service-document .toc.service-toc a[aria-current],.webxd-service-document .toc.service-toc a.active,.webxd-service-document .toc.service-toc a.on{ font-weight: 650; }
.webxd-service-document .toc.service-toc a:focus-visible,.webxd-service-document .toc.service-toc summary:focus-visible{
  outline: 3px solid #e71c37;
  outline-offset: 5px;
}
@media (min-width: 601px){@container (min-width: 400px){.webxd-service-document .toc.service-toc ol{
      display: grid;
      grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
      gap: 0 30px;
    }

  }

}
@media (max-width: 800px){.webxd-service-document .toc.service-toc{ position: static; }
.webxd-service-document .toc.service-toc > details > summary,.webxd-service-document .toc.service-toc > .service-tag-details details > summary,.webxd-service-document .toc.service-toc > details > .service-tag-summary summary{ min-height: 44px; }

}
@media (max-width: 600px){.webxd-service-document .toc.service-toc ol{ display: block; }
.webxd-service-document .toc.service-toc a{ min-height: 44px; padding: 11px 0; }

}