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}
.webxd-service-document .toc.service-toc a::before,.webxd-service-document .toc.service-toc a::after,.webxd-service-document .toc.service-toc li::before,.webxd-service-document .toc.service-toc li::marker{ content: none; }
.webxd-service-document .toc.service-toc a:hover,.webxd-service-document .toc.service-toc a[aria-current],.webxd-service-document .toc.service-toc a.active,.webxd-service-document .toc.service-toc a.on{
  color: #1b223d;
  text-decoration: none;
}
.webxd-service-document .toc.service-toc a[aria-current],.webxd-service-document .toc.service-toc a.active,.webxd-service-document .toc.service-toc a.on{ font-weight: 650; }
.webxd-service-document .toc.service-toc a:focus-visible,.webxd-service-document .toc.service-toc summary:focus-visible{
  outline: 3px solid #e71c37;
  outline-offset: 5px;
}
@media (min-width: 601px){@container (min-width: 400px){.webxd-service-document .toc.service-toc ol{
      display: grid;
      grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
      gap: 0 30px;
    }

  }

}
@media (max-width: 800px){.webxd-service-document .toc.service-toc{ position: static; }
.webxd-service-document .toc.service-toc > details > summary,.webxd-service-document .toc.service-toc > .service-tag-details details > summary,.webxd-service-document .toc.service-toc > details > .service-tag-summary summary{ min-height: 44px; }

}
@media (max-width: 600px){.webxd-service-document .toc.service-toc ol{ display: block; }
.webxd-service-document .toc.service-toc a{ min-height: 44px; padding: 11px 0; }

}
